Читать книгу Kelly Vana's Nursing Leadership and Management - Группа авторов - Страница 251

A SWOT analysis is frequently used to conduct environmental assessments. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. A SWOT analysis identifies strengths and weaknesses in the internal environment and opportunities and threats in the external environment. The SWOT analysis is useful both for initial brainstorming and for a more formal planning document. Table 4.6 provides a hypothetical SWOT analysis focused on creating an HRO in a community hospital.

Table 4.6 SWOT Analysis for a Hypothetical Hospital

Internal
Strengths	Weaknesses
Board of Directors and Physician Leadership Team supportive of HRO Organization has cultivated an open culture and has been recognizing staff for speaking up for 10 years	Variable levels of knowledge about high reliability Competing priorities include patient experience and staff satisfaction Quality improvement department has limited resources
Organization has been recognized as a Magnet hospital for 14 years Chief nursing officer and chief medical officer work well together and share a passion for safety	Quality improvement department has limited resources Direct care staff are jaded and ask if this will be the “flavor of the month”
External
Opportunities	Threats
A state collaborative is focusing on patient safety Several HRO experts are available for consultation at a reasonable cost A local university has a robust aviation program with expertise in high reliability	After years of growth, patient volumes are stable Financial pressures are increasing State and federal quality databases suggest that other area hospitals are outperforming this hospital

Source: Patti Ludwig‐Beymer.