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Focus Groups

Оглавление

Focus groups are small group meetings composed of individuals selected because of a common characteristic. Members are invited to meet in a group and respond to questions about a topic in which they are expected to have an interest or expertise. For example, a group of patients who recently had experiences with childbirth might be asked to come together to discuss their obstetric experiences at the institution in the hope that the discussion will lead to insights or information that could be used for enhancing safety. Focus groups are usually more time consuming and expensive to conduct than questionnaires or surveys. They work best when the topic is broad and qualitative input is being sought by the organization.

Kelly Vana's Nursing Leadership and Management

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