Читать книгу Kelly Vana's Nursing Leadership and Management - Группа авторов - Страница 260

A plan for communicating the strategic plan, often called a marketing plan, is required for all strategic plans. This holds true whether the strategic planning involves new programming for external audiences or only internal redesign or restructuring. All constituents need to understand the strategic plan, goals, and objectives. This communication is essential when building a culture of high reliability. Designing, implementing, and evaluating new safety strategies will require substantive changes in work flow and in the way that nurses and other staff members carry out their day‐to‐day work processes. Clearly communicating education requirements will help to ensure proper preparation for nurses, physicians, and other staff members. Without adequate thought to communication across the organization about the project, there is less chance of success and a greater risk of poor cooperation. A marketing plan ensures that all stakeholders have the needed information.