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One of the most well‐known theories of motivation is Maslow's Hierarchy of Needs. Maslow (1970) developed a Hierarchy of Needs that shows how an individual is motivated. Motivation, according to Maslow, begins when a need is not met. For example, when a person has a basic physiological need, such as thirst, this unmet need has to be satisfied before a person is motivated to pursue the next higher‐level needs. Certain needs have to be satisfied first, beginning with basic physiological needs, then safety needs, then social belonging needs, then self‐esteem needs, and finally self‐actualization needs. After each level of these needs is met, an individual is motivated by needs at the next level. The need for self‐actualization drives people to the pinnacle of performance and achievement.