Читать книгу Stats and Curiosities - Harvard Business Review - Страница 13

a glimpse of green makes people more creative

Research participants who got a two-second glimpse of a green rectangle completed a subsequent task of imagining various ways to use a tin can with about 20% more creativity than those who had seen a white rectangle, says a team led by Stephanie Lichtenfeld of the University of Munich in Germany. It’s unclear why green, as opposed to red, blue, or gray, would stimulate creativity, though the researchers point out that green has strong associations with growth in many cultures.