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prospective students like elite colleges better on cloudy days

A 1-standard-deviation increase in cloud cover on the day of a prospective student’s visit to an elite university was associated with a 9-percentage-point increase in the probability that the student would enroll, says Uri Simonsohn of The Wharton School. In a study of 1,284 prospective students, Simonsohn found evidence that cloudy weather makes academic activities more appealing and increases the desirability of attending an academically challenging institution.