Читать книгу Stats and Curiosities - Harvard Business Review - Страница 17

do you think of time as proceeding left to right or right to left?

Research participants viewed a weight-loss ad more favorably (scoring it 4.64 on a 7-point scale) when a “before” picture was placed on the left and an “after” picture was placed on the right, in comparison with when the picture locations were reversed (3.39 on the same scale), say doctoral candidate Boyoun (Grace) Chae and JoAndrea Hoegg of the University of British Columbia. That’s because the participants, who grew up using left-to-right languages such as English, conceptualize time as proceeding from left to right. The effect is reversed among people from cultures that read right to left, even if those cultures read numbers from left to right, the researchers say.