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when you feel cold, you like romance movies better

Because being physically cold makes people crave psychological warmth, it also increases their preference for romance movies, according to a series of studies by Jiewen Hong of Hong Kong University of Science and Technology and Yacheng Sun of the University of Colorado. For example, undergraduates were willing to pay about $1.60 (US) more to see a romance movie when the ambient temperature was about 13 degrees (Fahrenheit) colder. The effect didn’t apply to action movies, thrillers, or comedies.