Читать книгу Instant Business Letters - Iain Maitland, Iain Maitland - Страница 11

You must be certain that the information you wish to put across will be understood by the recipient and not misinterpreted in any way. Otherwise you cannot expect to initiate the desired action, whether a large order or a cheque in settlement of an outstanding account. Consider the person who will receive and read the letter: previous correspondence and telephone conversations should have given you an accurate impression of his or her personality, knowledge and views of the matter. Put yourself in the reader’s position, imagining what his or her reaction will be upon opening and studying your letter. Decide what is most likely to generate the required response: for the reader to reach for that order form or cheque-book.