Читать книгу Instant Business Letters - Iain Maitland, Iain Maitland - Страница 14

From the recipient’s point of view, the envelope you use is his or her first point of contact with you – and could also be the last! A cheap and scruffy one with a misspelt name and address scribbled across it is unlikely to impress the reader or put him or her in a favourable mood towards the letter within it. Choose quality envelopes, which help to convey a professional and dignified image of your firm. White or other conservative colours can develop this impression – and also stand out from the nondescript buff envelopes used so often by run-of-the-mill businesses.

Carefully put the recipient’s name, job title (if appropriate), address and postcode in the centre of the front of the envelope, making sure they are identical to those on the letter itself. If you make an error, always start again with a fresh envelope – writing over or crossing out a mistake looks careless. Should you have a rubberstamp of your firm’s name and/or logo, imprint it at the top left. Neatly place a stamp in the top right-hand corner.