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I. POLYVALENT MODEL & VIRTUAL ECONOMY
4. Green sustainable development. Story. Popular groups. Goals and means of achievement

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There is a need to revisit the ancient Greek concepts and introduce new most important modern meanings into being. While green projects are virtually unheard of, this does not mean that green sustainable development is gone forever. There is no doubt that sustainable development is an objective necessity. This is something that will continue regardless of how current global events play out now or in the future.

The term «green sustainable development» was first used and coined by Professor Michael Charles Tobias, President of the non-governmental organisation Green World Campaign between 1984 and 2003. In August 1987, Gro Harlem Brundtland, in its report to the UN, first used the term «sustainable development» as «development that meets the needs of the present without compromising the ability of future generations to meet their own needs» in the context of what is now called the «green economy».

The principle of sustainable development was further defined and developed after the publication of the Brundtland report and in 1992 was included in the Rio Declaration on Environment and Development. Further, the Green Sustainable Development (GSD) concept was developed by Professor Kwon-Soo Ha in 2002 as an approach to clean energy and an alternative to fossil fuels to achieve sustainable development. Professor Kwon-Su Ha believed that at the beginning of the 21st century, humanity faced a serious crisis in the control of global warming and it was time to create a new global system of sustainable development. However, Professor Kwon-Soo Ha noted the excessive use of the term «green», when everything that is green is considered good, and any movement of green is considered progressive. First of all, due to such a misunderstanding of the meaning of the term «green», various interpretations and not entirely correct use of this term were formulated, which, according to Professor Kwon-Su Ha, became problematic. In 2003 in New York City, the GREEN TIDE conference participants were introduced to this idea and decided to use the concept of green sustainable development in an existing global network of projects.

Green and sustainable development creates a pyramidal structure of the population, where the top layer of this structure is occupied by people involved in green sustainable development, who follow an appropriate lifestyle. The second level is occupied by people who support sustainable green development through their purchasing, advertising and promotion decisions. The third level is occupied by people whose lifestyle is complemented by the lifestyle of sustainable green development, but are not yet part of the undertaking. The fourth level is occupied by those who did not choose this way of life, but were influenced by it. The fifth level is occupied by those who have learned about the existence of green sustainable development and have accepted its characteristics. The sixth level is the base of the pyramid and the people who were not affected in any way.

Green communities are a response to the urgent need of mankind to unite around a common concern for the environment and a sustainable future, as well as finding a balance between economic growth and the relationship between man and nature.

Achieving such a goal requires not only the support of governments, private business and the general public, but also a clear understanding of the problems and the need for action. An important mechanism for communication and involvement is the presentation of green communities as new ideas and concepts, models that deal with issues of sustainable development and environmental conservation.

For a long time, the solution to the problem of sustainable development was: «More research is needed.» The solution for green sustainability sustainability is to act on what we know and don’t need to explore.

The solution to the problem of sustainable development lies not in additional research, but in the implementation of what we already know and what does not need to be researched.

«Green sustainable development» is the concept of solving the problem of sustainable development in the 21st century.

Ecosystems provide a wide range of «goods» for human well-being, including clean water and air, food, medicine, and recreation.

The health of ecosystems also affects human well-being. Ecosystem goods and services are often interconnected, so that a change in one can affect many others. For example, the destruction of forests to provide more pasture for livestock reduces the area of land available for cultivation, thereby reducing food production, which contributes to food insecurity, and the fall in food production contributes to deforestation, and so on.

Industrial activities create waste and pollution that adversely affect ecosystems. For example, mining, metallurgical and industrial activities release heavy metals into the environment. These heavy metals can be toxic to humans and animals, damage ecosystem health and destroy biodiversity.

Controlling the negative impacts of human activities on ecosystems and restoring degraded ecosystems is necessary to sustain ecosystem goods and services. This includes the sustainable use of natural resources and the restoration of degraded ones.

The isolation of the world as a whole and the multiplication of restricted areas do not create a single investment space, they create an investment gap that cannot be filled without a unified innovative infrastructure. The absence of a unified global infrastructure for the formation of an open investment space inevitably leads to the preservation of backward technologies, low efficiency and environmental destruction. Global supply chains are breaking down, which does not allow the creation of modern logistics, production and supply technologies, as well as artificial intelligence, cloud computing, communications and other digital technologies. This is what creates a gap between developed and developing countries, which is then used as an excuse for unfair trade, sanctions, trade wars and other negative phenomena. The lack of effective solutions for the interaction of disparate parties leads to completely unpredictable behaviour on the world stage.

A significant change from past environmental efforts is the need to innovate, to create a new social order that will lead to a different and better future. The change will be influenced by the development of «green» industries, «green» enterprises and services, as well as the creation of «green» jobs and issues of «green consumerism», developing channels of communication with business and consumers.

Responsible Sustainability Model. Polyvalent model & Virtual economy

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