Читать книгу Building a Digital Future - Lipi Sarkar - Страница 15

Our book takes the reader step-by-step through digital transformation, key drivers for change, digital maturity of the organization, and how Dynamics 365 can enable digital transformation in the organization.

The Covid-19 global pandemic has highlighted gaps in the so-called digitally transformed businesses and their operating models. Now it is the obligation of businesses to reflect on their enterprise-wide approach to digital transformation. There will be several new definitions coming through for digital transformation after 2020, and these will have different approaches. The goal of this book is to create a deeper understanding of the concept of digital transformation, and the critical elements for consideration, applying them to Microsoft Dynamics 365.

Let us look at what digital transformation means from different businesses.

Kajsa Hofvendahl, Transformation Leader, IKEA Group

“A digital transformation is not a project or initiative with a clear start or an end, and it is not about implementing the latest technology. It is about people, bold leadership and how you leverage the data, competence, and the key technology enablers that are unique for the specific company. That is the first thing someone needs to understand when embarking on the transformation journey, or a continuous evolution as I would rather call it, since that's what it really is. Each company has its own journey and what was made a success in one company may not be true for another. Therefore, to secure your success, set a vision and clear objectives but do not plan for the whole journey. Instead, plan for the iteration that is close to you; by doing so you will be less surprised when you are derailing from initial plans and experience road bumps that you most likely didn't predict. Do not strive for perfection; mistakes are part of the evolution and that is how we learn. Therefore, good enough will take you as far as you need to go for now. The most important part, persistence, is a virtue. Transformation takes time and effort so make sure to create a culture where trust, empowerment, and innovation are key so that the business can continue to evolve.”

Graeme Hackland, Group CIO, Williams Grand Prix Engineering

“Digital Transformation is a term often followed by ‘whatever that means for your organisation’ – there are some common objectives in almost all Digital Transformations: modernization, right-sized flexible IT services, and an easily understandable cost model. At my Organisation, enabling Collaboration and Mobility were the other pillars of our Digital Transformation, which has now morphed into our Digital Journey – constantly ensuring we remain at the forefront of digital technology that will give us a competitive advantage.”

A path to digital transformation requires a step-by-step approach with a transparent roadmap involving a wide variety of stakeholders, beyond silos and internal/external constraints. This roadmap considers that the ultimate targets will continue to move forward as the digital transition is de facto a continuous process, as well as digital change and creativity.

Digital transformation has already disrupted many industries and is threatening to disrupt others. The stakes are high, but the risks and opportunities are unevenly distributed. Some sectors are more affected than others. However, there are measures that organizations can take to increase their rewards and reduce their risks. This book defines the transformation of digital activities. It describes the path that organizations must take to avoid disruptions, take advantage of the transformation, and take full advantage of digital technologies and business models.

Continuous advancement in technology at a rapid pace and adoption of technology in businesses are often misinterpreted as Digital Transformation. This view overlooks the value of people buy-in, internal or external (employee or customer), and fails to engage vendors and partners.