Читать книгу Building a Digital Future - Lipi Sarkar - Страница 19

There is more competition than ever before and the ability to respond quickly to consumer demands starts with a strong emphasis on customer data. Due to advancement in technology, analytics, and machine learning, businesses have access to a significant amount of data, but having data does not mean companies will have an insight! Understanding customer behaviors, their pattern and perception, becomes key to provide an exceptional personalized customer experience. To do so, businesses need to cultivate consumer insight, and gather insights through more profound research, and leverage it to gain a unique advantage over their competition.