Читать книгу The PR Campaigns Worktext - Maria Elles Scott - Страница 13

In PR, the ability to create, plan, implement and evaluate a campaign is the cornerstone of your skills. Regardless of the industry in which you work, it is unlikely you will ever develop a complete campaign alone. It is more common that you will be asked to work in a team or even lead the team.

The campaign process is such that it is divided and split any number of ways to share the work equally, capitalizing on talents and/or strengths and pooling resources. When working in a classroom environment, the instructor may choose a less conventional method of dividing labor or may opt to have the students select teams or groups themselves. The latter situation can lead teams that are not well balanced, but are comprised of teams of friends.