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Maria Elles Scott
The PR Campaigns Worktext
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The PR Campaigns Worktext
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Acknowledgments
About the Author
Chapter 1 Getting Started Campaigns What Is a PR Campaign?
Types of Campaigns
Teamwork Working in Teams
The Real World
The Division of Labor
Step One
Step Two
WORKSHEET 1A: PR Campaign Basics
WORKSHEET 1B: Teammates Part I: Dividing into teams.
Part II: Being the best teammate YOU can be.
Part III: Communication keys to team-based discussions.
Part IV: People skills are a life-long lesson.
Chapter 2 Client Meeting Questions and Notes Working With
Real
Clients Creating a Campaign for a Class
Setting Up the Meeting
Ethics in Public Relations
The International Public Relations Association Code of Conduct The IPRA Code of Conduct
Taking Notes
Asking the Right Questions
Answering the Right Questions
WORKSHEET 2A: Client Meeting Getting Organized:
Questions for the Client, Company, or Department:
Other Questions to Consider:
WORKSHEET 2B: Ethical Standards Organization’s Code of Ethics:
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