Читать книгу The PR Campaigns Worktext - Maria Elles Scott - Страница 31
Other Questions to Consider:
ОглавлениеWhat are some of the reasons the client, company, or department has engaged successfully with the audience in the past?___________________________________________________________________________________________________________________________________________________________________________________________________
What are some meaningful words or phrases the audiences responds to?___________________________________________________________________________________________________________________________________________________________________________________________________
Does the client, company, or department understand their situation analysis?___________________________________________________________________________________________________________________________________________________________________________________________________
Does the client, company, or department already speak to the target audience?___________________________________________________________________________________________________________________________________________________________________________________________________
Historically, how has the client, company, or department handled a crisis?___________________________________________________________________________________________________________________________________________________________________________________________________
Does the company have a solid plan for handling conflict before it becomes a crisis?___________________________________________________________________________________________________________________________________________________________________________________________________
What audiences does the client, company, or department miss?___________________________________________________________________________________________________________________________________________________________________________________________________
What other missed opportunities are out there that can be handled in this campaign?___________________________________________________________________________________________________________________________________________________________________________________________________
Add more questions here:
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