Читать книгу The PR Campaigns Worktext - Maria Elles Scott - Страница 28

When the client, company, or department asks questions of the campaigns team, it is important for the team to be honest and ethical, which means not overselling or promising to deliver what you are unable to do. Since it is difficult to gauge what types of questions you might be asked, you have to prepare the team for any type of question that might arise.

Good Answers:

 The campaign plan our team prepares includes a calendar of when to deploy the tactics and the evaluations and measurements to ensure that each of the tactics provided are successful.

 The PR campaign for your client, company, or department is aimed at the target audience and has messaging tailored specifically to this audience.

 The execution of the campaign is in the hands of both the client, company, or department and the campaign team. In teamwork, both sides have to contribute to make the campaign a success.

Bad Answers:

 The campaign team did our part, now it’s up to you so; if it fails, it’s your fault.

 The content is good; maybe the audience just doesn’t get it or like the client, company, or department.