Читать книгу The PR Campaigns Worktext - Maria Elles Scott - Страница 23

It is important to set the ground rules before the meeting begins. The agency and/or company team must be clear to set a baseline for how communication will flow, how and when decisions are made and how questions are asked and answered. The first two meetings should alternate between locations where the company and the team share information and resources.

It is best to have a meeting when all parties are ready to discuss the project, in the right mindset and ready to begin moving forward. It is important for the company to understand that the campaign is a complex project with many moving parts, which means that the development of the plan is only as strong as the information that is contributed by the client, company, or department and the needs that are communicated. This process of initial discussions must be open and honest. Ethically, the team and/or agency should be clear in their explanation that while they can create a comprehensive campaign with research to support their decisions, it is up to the public to interact and react with the messaging and the client, company, or department to follow the plan and not deviate or add any additional elements (like a crisis).