Читать книгу The PR Campaigns Worktext - Maria Elles Scott - Страница 27

During the first and second meeting between the client, company, or department and the team, it is best practice to create a list of questions prior to starting and putting the answers to those questions next to what is proposed. As the meeting progresses, there may be a number of questions that will go unanswered.

Preface questions about their personal view of the company by using terms such as from your viewpoint or based on your perspective and then ask the question. Many times, if you come right out and ask, “What do you think is the issue?” there might not be a clear answer from the entire team. On the other hand, the bid for the project may have included the issue, but that is as far as the client, company, or department got and did not go beyond.

Good Questions:

 Can you share with us some examples of campaigns or plans that have, in your opinion, been successful at reaching your target audience, delivering the message and getting them to activate? Please explain why your team believes this was a success.

 Can you share with us some examples of campaigns or plans that have, in your opinion, been unsuccessful at reaching your target audience, delivering the message and getting them to activate? Please explain why your team believes they were not a success.

 How does the company and/or department believe it is perceived within the community and the public?

Bad Questions:

 How would you solve this problem?

 What would you like to repeat?

 Why did you stop working with other companies?

 Why aren’t you successful?