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It is only fitting to begin the acknowledgments of The PR Campaigns Worktext by specifically thanking the students I have had throughout my more than a decade in teaching this course at the elite college level. Every single class inspired me to tweak the curriculum, find new ways to allow students to have creative freedom, and inspire the PR practitioners of the future to push themselves to achieve their best possible work.

PR Campaigns is often the capstone class, and that means it is the moment in which students get to apply all they have learned and pour their hearts and souls into projects that demonstrate their professional capabilities to the world, to themselves, to their parents, and to the client. So again, to the students who have challenged, inspired, motivated, and taught me in the past, I simply cannot thank you enough. To the students I will have in the future, I hope this guides you through successful professional practices for many years.

PR Campaigns are only as strong as the clients who are willing to work with us, so it’s important for me to thank organizations such as Comic Cure, Florida Panthers Foundation, Gridiron Grill-Off, Hard Rock Energy, Miami Open, PGA Tour, and countless others for allowing the students to learn from you and create something for you.

A special acknowledgement in this PR Campaigns Worktext must be given to Shobie Callahan and the Irie Foundation for partnering with the class to create a PR Campaign for Irie Weekend and Irie Foundation. The work of Kaitlyn Hopkins and Krizia Mendez is featured as a stellar example of what students can create.

Professionally, when I started teaching Public Relations, Dr. Cornelia Splichal was always the most supportive of my teaching efforts and my methods for PR Campaigns and served as a wonderful mentor to me. Additionally, I would be lost if it wasn’t for the friendship and guidance of Dr. Shannon Campbell, who is not only brilliant and a gifted academic but also a well-rounded practitioner and a wonderful friend and colleague. I would also like to posthumously recognize my mentor Cal Sutliff, who helped me on my journey to be the best version of myself and who always believed in my efforts as an educator and mentor to others. I would be remiss if I didn’t acknowledge the advice, guidance, and support I received from: Professor Cathryn Edelstein (Senior Executive-in-Residence, Emerson College), Dr. Philip Glenn (Professor, Emerson College), Professor Jack Miller (Professor of Practice, University of Miami), Dr. Diane Millette (Chair, University of Miami), Dr. Greg Payne (Chair, Emerson College), Dr. Don Stacks (University of Miami, Retired), and Dr. Richard West (Professor, Emerson College).

I’d like to thank all the people who reviewed drafts of this book: Michelle Groover, Georgia Southern University; Jamie Ward, Eastern Michigan University; Victoria Brodie, California Baptist University; Dr. Christina Paxman, Minot State University; Dr. Candice Lanius, University of Alabama in Huntsville; Hazel J. Cole, University of West Georgia; Dr. Arshia Anwer, Manhattan College; Kurt Wise, University of West Florida; Carol Osborne, University of South Florida; Ilwoo Ju, Purdue University; Shannon B. Campbell, Metropolitan State University of Denver; and Lisa Du Bois Low, Texas Tech University.

Finally, I would not have achieved the success in my professional or academic careers if it wasn’t for the guidance and support I had growing up. To my mother, Pamela Elles, who is not only the best educator and administrator I’ve ever known but who also is a wonderful editor and is the best mother I could ever have hoped for—thank you. You gave me the gift of travel and enlightenment and taught me that I could do anything I put my mind to. Thank you also to grandparents who were instrumental in raising me and to my extended family in Tampa and the women who have become like sisters to me throughout my life. Your support has always been appreciated.