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Step One

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The first step is to identify the strengths of each class member. This can be accomplished in a number of ways, but if time is of the essence, an easy way is to bring in copies of past classwork and assignments to compare and contrast with a universal or classwide scale to quantify each student’s abilities. If the university or college offers an upper division writing or publications course, the materials created in this class are the suggested examples to use for this process. The simplest way for the professor to judge the work is to use a grading rubric looking for:

 AP style

 Clarity and/or brevity

 Content and delivery

 Paragraph structure and transitions

 Proper use of formatting

 Spelling, grammar and punctuation

Another option is to have the faculty member assign the teams within the first two meetings. This allows the instructor the chance to gauge strengths and weaknesses and team dynamics (personalities). A final option is to select team leaders and then allow the selected students to pick the rest of their teams. I do not recommend this option because it often results in teams based on friendships, popularity, or perceived smarts or good grades. It is also unrealistic because in the workforce, teams are rarely selected by the team leader.

The PR Campaigns Worktext

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