Читать книгу Power Cues - Nick Morgan - Страница 14

I’ve sought to make this book as easy as possible to read, given the sophisticated nature of the coaching. Each of the seven chapters describes a particular set of insights derived from my coaching work, supported by a breakthrough in brain research, and discusses the implications for leadership and communications. Each chapter also describes, in very practical terms, a power cue leading to personal communications mastery that builds on the cues before it and overall creates a complete program for your personal transformation. You can jump right to the power cues and skip the research, but I recommend studying it because of the insights it will give you into why people communicate the way they do. It will help you in your pursuit of communications mastery to understand how the brain works and what science is showing us about aspects of the human unconscious.

I’ve tried to anticipate as many of the questions you will naturally have as possible, and answer them in the descriptions of the steps and instructions for implementing them yourself. I’ve also added “field notes” at the end of each chapter that cover some of the issues that may arise as you start to put these ideas into action. Think of them as deeper dives into the practical side of this work.

It’s important to understand that much of this brain research is still in its early stages, and as such I have only included discussion of work that I have personally found to be helpful and practical in my work with clients—a nonstatistical but nontrivial form of confirmation. Where it’s relevant and helpful, I will share stories of my client work to illustrate how the steps work, what pitfalls to avoid, and what you need to focus on to achieve the best results.

This work is going to take some weeks, and it’s not easy. It requires paying attention to aspects of your behavior and others’ behavior that you’ve probably not thought consciously about before. But the results will be worth it. Personal mastery and an opportunity to change your leadership level await you.

When I say mastery, I don’t mean manipulation. These power cues will actually show you how to deal more authentically with your colleagues, your family, your tribe. In seven chapters, you’ll learn how to clear away all the unconscious messages you don’t mean to be sending—and don’t even realize you’re sending—in order to strengthen the messages you want to communicate. You’ll learn to show up as the best version of yourself instead of as a jumble of unconscious fears and distractions. You’ll become more persuasive and more powerful because you’ll become more authentically yourself.

When you’re ready, take a deep breath and turn the page.