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Let's discuss a tourist attraction survey. Let’s review each section:

(a) The first column shows the name of the local attraction (and any further comments needed to clarify the nature of the attraction), the distance to the attraction from the B&B, and the gate total, or yearly attendance record, for the attraction.

(b) The second, third, and fourth columns define your target customers. They indicate how long the average visitor would spend at this attraction, the age group most likely to attend, and the range of interests of the customers to that particular attraction. When answering some of these questions on your own attraction survey, you will have to use your own judgment unless the attraction has published statistics available.

(c) Visitor patterns indicate the operating season of each attraction and show the number of days in each month that the attraction is open for business. For the sake of simplicity, consider each month to have 30 days (including 4 weekends).