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2. Sources of Information

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Since you are contemplating a tourist-oriented business, you will be happy to know that there is a huge amount of information available. Most of this material is produced by various levels of government that are always trying to capture a larger piece of the lucrative tourist trade. To obtain market research information on your particular area, the following sources are suggested:

(a) Provincial or state government travel offices:

• Travel brochures

• Accommodation listings (see list in Appendix 1)

• Provincial or state tourism studies

(b) Municipal government offices:

• Local tourism studies

• Seasonal visitor patterns

• Traffic studies

(c) Chamber of commerce:

• Local business statistics

• Tourist services available

• Accommodations available

(d) Nearby tourist attractions:

• Attendance records

• Types of visitors

• Operating season

(e) Local B&B associations:

• Local competition

• Styles of accommodation

• Tariff structures

(f) B&B guide books:

• Styles of accommodations

• Tariff structures

• Services offered

(g) B&B reservation services:

• Listing and booking fees charged

• Tariff structures

• Average bookings placed in your area

(h) Brochures from local B&Bs:

• Types of accommodation

• Tariff structures

• Meals provided

• Services provided

(i) Brochures from local hotels, motels, inns, and lodges:

• Types of accommodation

• Tariff structure

• Services provided

Start & Run a Bed & Breakfast

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