Читать книгу Start & Run a Bed & Breakfast - Richard Taylor - Страница 22

Prior to conducting the customer surveys in Chapter 3, you had looked at the total range of visitors to your area, and had carefully weeded out any types of visitors that could be deemed unlikely to want to stay at a B&B. Therefore, your customer surveys represent only those visitors considered to be potential customers.

Now it is time to reexamine these potential customers and to select a suitable range of start-up customers for your business. When you select your clientele, it is important not to restrict your choices to only one or two types, otherwise you may not have enough customers to make your business viable. On the other hand, you should avoid selecting all customer types because some of them may be incompatible. Guests that have good reason to complain about your other customers will not recommend or return to your establishment.