Читать книгу Start & Run a Bed & Breakfast - Richard Taylor - Страница 21

By now you have conducted a number of surveys in the name of market research. Now you need to analyze this information to effectively establish the start-up parameters for your B&B. In the process, you will make your final customer selections and then visit an established B&B home that caters to the same types of customers.

Before you begin, assemble all the surveys that you have completed in the previous chapter. Spread them out in front of you, and make sure you have the following:

(a) Tourist attraction surveys

(b) Customer surveys

(c) Competitor surveys