Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 67

Quizzes and surveys are fun and engaging for people to take and can be a great way to generate new leads. For instance, a skincare brand might offer a “What’s Your Skin Type” quiz. These types of content are intriguing to members of your market because they want to know the results of the quiz or survey. To obtain the results of the quiz or survey, the prospect must first opt in by entering an email address. If the quiz or survey results provide value to your market, this type of gated offer can be powerful.