Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 68

You can develop a gated offer that assesses or tests prospects on a particular subject. At the end of the assessment, offer prospects a grade and information on actions they can take to improve their grade, which would likely be a tool or service that you provide. For example, Figure 3-5 shows an assessment offer that has been generating leads for HubSpot, a company that sells marketing software, for years. Leads can use the assessment from HubSpot to grade their marketing and make it better.

Source: https://website.grader.com/

FIGURE 3-5: HubSpot generates leads with its gated offer of its “Website Grader” assessment.