Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 83

If your business has a high-dollar product or service, you can take a small piece of that product, also known as a splinter, and sell it à la carte. The key is to offer a piece of your service that can stand alone at an incredibly low price.

An example of a company that uses this approach is Fiverr, an online marketplace that offers tasks and services starting at $5. Figure 3-7 shows one of these Fiverr services, which include creating business logos. This is an excellent example of offering part of a highly sought-after service at a deep discount that will help turn a lead into a customer and can ultimately lead to more sales. After a person has bought from you, he’s likely to buy from you again.

Source: https://www.fiverr.com/gfx_expert2/create-retro-vintage-logo

FIGURE 3-7: Through Fiverr, larger services can be splintered into smaller, single projects.

Because you’re breaking out a part or splinter of your service, you don’t have to create a new service. Instead, you’re offering a portion of an existing product or service.