Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 79

As the name suggests, physical premiums are physical products. Offer something that your market desires and discount it deeply. Beauty counters use this tactic by letting customers test out products for free before they purchase them, or by letting them take home trial-sized products to try out. Even online retailers have adopted this tactic, as shown in Figure 3-6.

Source: https://www.huevine.com/products/try-before-you-buy

FIGURE 3-6: HueVine uses the free + shipping method for their beauty products.