Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 74

The best gated offers do more than inform; they actually change the state and mind-set of your prospects so that they’re primed to engage in business with your company. After your leads have taken advantage of your offer, determine whether the value it provides will actually teach the leads how and why they should trust and buy from you. For example, if you sell gardening tools and supplies, a checklist entitled “15 Tools You Need to Create a Successful Container Garden” educates prospects on the tools they need while simultaneously moving them closer to purchasing the products you sell.