Читать книгу The Female Leader - Sonja Becker - Страница 11

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ervice has a new definition. “Service” does not simply mean provision of services. The German postal service, the Deutsche Post, is a classic example of a company that provides a service. But what would happen if in the near future it lost its monopoly on the delivery of letters?

They would have competition that would terrify them: perhaps postal workers who would not only deliver letters, but collect the post, sell stamps and through other services save the trip to the increasingly meager post office and replace postboxes – to mention only a few ideas that the Deutsche Post won’t look at. It is a service-impeder, a service provider that no longer provides a service, or a logistics enterprise that no longer cares about private communication - whichever way you want to look at it. In any case nothing is more tedious and cumbersome than sending a letter in the age of the email. Before the long march to the post box there are stamps to obtain, the five digit post code that nobody can remember to be looked up, and paper and envelopes to be procured.

A recent development: if the envelope does not stick properly, or if the seal of the package doesn’t hold, one is politely enforced to purchase string or adhesive tape in the local “Shop” to do what the post office worker used to do as a matter of course. Good luck to anyone who looks for redress.

The “new service” means: to put yourself completely in the situation of others and to recognize their requirements and their sources of curiosity, in order to create a product and offer it to the right people.

Women are better suited to this service economy than men, because they are better trained for historical and cultural reasons. In the history of evolution, men’s hands were full with hunting and gathering, while women concerned themselves with order in the domestic and familial structure. Apart from the Amazons and the female Pharaohs, in the history of mankind they were rarely the “rulers” who reigned over the private court, the people and the empire. Men were the hunters, the warriors, protectors and proprietors; women the ones who kept everything together. But this “deprivation” was compensated for by other capabilities. Women are better at every type of game, whether social games, power games or erotic games.