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Reason to Study Negotiation #3: Negotiate or Others Will Take Advantage of You

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3.)

Fear of Poverty—The fear of losing money or being left in a worse financial position after negotiating.

4.)

Feat of Ill Health—This fear runs in parallel with fear of poverty, which leads to ill health.

5.)

Fear of Loss of Love—Fear of losing your mate due to bad decisions.

6.)

Fear of Criticism—Fear of being criticized for asserting your position in life.

(10.) Weaknesses—Our weaknesses rob us of our energy and focus to be successful in any pursuit including negotiation. Although this is not a book on religion, all religions of the world agree that sin is a waste of energy. All human weaknesses can be categorized by the seven deadly sins:

Seven Deadly Sins

1.)

Pride—The mother of all sins and the thinking that you are better or that your situation is different.

2.)

Greed—The human emotion of wanting “more.” Every human being has a magic number and that number is “more.” The most important question you have in a negotiation is, When is enough enough? and stick to it.

3.)

Lust—The undisciplined emotion of sex in a negotiation is a pitfall that can ruin many otherwise competent negotiators. Very often men will be sent to negotiate with women, and women will be sent to negotiate with men. Sex can take the other side’s focus off of the real issues at hand.

4.)

Envy—The desire to count the other side’s money instead of your own will prevent you from winning the negotiation. What you want and what they want are two seperate things. Do not count the other side’s money—it doesn’t matter.

5.)

Wrath—When emotions go up, intelligence goes down. Sometimes negotiations can get heated, and wrath takes over. When anger takes over, your chances of winning a negotia-