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Reason to Study Negotiation #4: All Is Fair in Love and War

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known world and he did most of it through negotiation rather than gory bloodshed and mutilation. Many of the cities that Alexander sacked and brought under his rule were done through peaceful negotiation where Alexander would march his superior army up to the walls of an enemy city and would demand tribute. Alexander had the reputation for being a fearless general and had inherited the best army in the world from his father. He would also brutally massacre anyone who stood up to his demands to make examples of them. By using intimidation and later diplomacy, Alexander was able to assemble the largest empire in the world at the time, and he didn’t just build the empire; he was also able to keep the empire together through negotiating with the conquered people. Alexander understood the need to be cooperative with the cities, towns, and kingdoms that he brought under his rule. He would assimilate conquered armies into his army and treat the conquered people well because he knew that he only had enough power to stop small uprisings, and thus he had to negoiate. Alexander knew that he could get what he wanted by giving his people what they wanted, and he was successful up until his early death.

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