Читать книгу The Innovation Ultimatum - Steve Brown - Страница 10

Innovate—or die.

This business maxim has never been truer than it is today. Consumers are demanding and fickle. Their expectations are set by the best and most recent experiences they've had. They have no tolerance for companies that skate by and that don't constantly strive for excellence. Consumers expect brands not only to deliver, but surprise. There is a massive and rapidly widening gulf between the capabilities of companies that invest in technology and those that don't.

It is a time of reckoning. Emerging technologies will empower brave innovators to make giant leaps forward, while those without vision, courage, and agility will wither and perish. Winners will change the world.