Читать книгу The Innovation Ultimatum - Steve Brown - Страница 15

Each of these six technologies builds a bridge between the digital world and the physical world. Computing capabilities, and value created in the digital world, both advance exponentially. As we build ever more intimate connections between the digital and physical worlds, more of that value flows across the bridge to be experienced in the physical world.

Engineers have been building this bridge for several decades now. This, in itself, is not a new story. But the next decade will dramatically accelerate the building of the digital–physical bridge. Trillions of sensors will enable the digital world to understand what's happening in our physical world. Robots and other autonomous machines will enable the digital world to act within the physical world. Artificial intelligence will give digital devices eyes and ears so they can make sense of the world. Distributed ledgers and Blockchains, combined with arrays of sophisticated sensors, will track the movement of physical goods around the planet. Augmented reality will blend digital objects and information with our visual perception of the physical world. Finally, 5G networks and satellite constellations will tie everything together, allowing everything to connect with everything else.

This is an exciting (and daunting) time to be in business. Competition is fierce. Customers are never satisfied; neither are shareholders. In the 2020s, the companies that thrive will be the ones that never rest on their laurels. These companies will fully embrace every one of these six technologies and combine them in creative ways to leapfrog competition. Those that hesitate risk irrelevance. Nobody is immune, not even today's titans. Winners will create massive value in the digital domain and use the six technologies to bridge that value into the physical realm, streamlining operations, delighting customers, and creating exciting new products and services.