Читать книгу The Innovation Ultimatum - Steve Brown - Страница 20

Every business should prepare for widespread turmoil and change. Standing still is no longer an option, especially for industries that have stagnated for years, or decades.

Resist the temptation to panic. This level of change can feel overwhelming but remember that every company is in the same boat. By virtue of reading this book, you already have an advantage. That said, there is no time to waste. Don't wait to embrace the technologies described in this book. Start strategic discussions today. Connect your IT department with your strategic planners and task them to drive innovation across every aspect of your business. Fund pilots and try new approaches. And remember that unless you are a tech company, you can't be expected to understand and implement artificial intelligence and other technologies on your own. So, get help. Push your suppliers for solutions that embrace these technologies and deliver the capabilities you need. If they don't respond, find new suppliers.

To summarize: Don't panic. Don't wait. Get help.

Above all, prepare your organization to embrace change and get them excited about driving innovation into everything you do.

The Innovation Ultimatum is both a call to innovate for survival in a rapidly evolving competitive environment, and a moral imperative to use these six technologies to serve people, elevate work, and make a lasting, positive impact on the world. Let's dive in.