Читать книгу The Innovation Ultimatum - Steve Brown - Страница 13

New products and services are the best way to retain existing customers and gain new ones. In the next decade, expect significant innovation in products and services as technology becomes embedded inside anything and everything. Companies will use data, sensors, and machine intelligence to elevate business models and get paid more for their efforts, moving upward from products to services, services to experiences, and experiences to transformations.