Читать книгу The Innovation Ultimatum - Steve Brown - Страница 11

It's no coincidence that most of the companies on the Brand Z list of the top 100 most valuable global brands invest heavily in technology to drive innovation into every aspect of their business: product development, operations, marketing, and customer service.

In the next decade, a suite of six strategic technologies—artificial intelligence (AI), Blockchain, the Internet of Things (IoT), augmented reality, autonomous machines, and 5G networks—will drive unprecedented innovation into products and services, creating entirely new business models along the way. Investment in information technology (IT) will be a strategic imperative for every company. Every company will become a technology company, and every company will become a data company. Business operations will be retooled using both process automation and worker augmentation.