Читать книгу The Innovation Ultimatum - Steve Brown - Страница 19

In the first part of this book, we cover each of the six technologies in turn: artificial intelligence, the Internet of Things, autonomous machines, Blockchains, augmented reality, and 5G networks. If you are already well-versed in these technologies, you might skip to the second part, but note that there are many stories included in these early chapters that demonstrate how these technologies are already being applied to solve real business problems.

In the second part, we review the high-level business implications of these technologies—automation strategies, the strategic importance of data, and the future of work.

In the third and final part of the book, we review specific examples of early innovation using the six technologies. Each chapter is focused on a particular industry. They describe the unique challenges of each industry, how technology is already solving real business problems in that industry, and the key lessons readers can learn and apply elsewhere.

No matter which industry you are in, I strongly encourage you to read this final section of the book. If you're in healthcare, read about manufacturing and transportation. If you're in retail, read about construction and supply chain, and so on. Steal ideas with pride. Lessons can always be learned from other industries. I hope you will read about something happening in another industry and think, “Well that's nothing like what we do, but it's given me a great idea….”

Please read this book with a mind-set of exploring a world of possibility. Every businessperson, no matter their seniority, line of business, or role within a company, needs to understand the six technologies described in this book. Businesspeople don't need to understand the technical ins-and-outs of how these technologies work—that's a role for the IT department—but they must understand the practical and strategic implications of these technologies, and how their capabilities will evolve with time. Armed with these insights, business leaders can guide informed conversations with their teams as they build their medium- and long-range plans.

Collectively, these technologies will transform business operations, customer expectations, customer relationships, labor strategies, and the competitive landscape. No industry is immune. No company is exempt.