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A great way to make sure you stay focused when you’re running your brand is to set daily tasks and objectives to complete. Without having clear tasks for the day, you’ll end up sitting at your computer for 12 hours, bouncing back and forth between dabbling on some t-shirt design in Photoshop, checking your e-mail, posting links on your friends’ Facebook walls, and browsing clothing brand sites. You’ll be really busy all day, but at the end of the day you’ll realize that you really didn’t accomplish much. I’ve been there and it sucks when that happens.

It’s really difficult to concentrate on tasks that you haven’t defined beforehand. It’s a bad idea to just wake up in the morning, hop on your computer, and “get to work” without having a written checklist of what work you’ll actually be doing throughout the day. It’s best to define what tasks need to be done each day in order to achieve the goals you set.

After you’ve set goals and objectives, you need to divide up the objectives into tasks. To make things a bit less complicated, define the first three tasks that need to be done for each of the objectives. So if your objectives were to launch seven products for sale in your shop, get 100+ daily visitors to your site, and have your brand featured on five blogs, your tasks may look like this:

Launch seven products for sale in my shop

- Prepare t-shirt designs into print-ready files

- Request a quote from three screenprinters

- Place an order with one of the screenprinters

- Take photos of products once received

- Upload product shots and info to online shop

- Announce new products to mailing list subscribers

Get 100+ daily visitors to my site

- Search for potential SEO keywords

- Implement SEO on website

- Post an update to Twitter and Facebook daily

Have my brand featured on five blogs

- Create a write-up about my new products

- List 15 blogs that might be interested in my brand

- Contact the 15 blogs to announce my brand

After establishing the tasks for reaching the objectives that will help reach your goal, you should then assign days on which you’ll complete each task. Something we do to keep on track with all of our tasks is write them in a daily planner. This makes it easy to break down your tasks into manageable amounts of work each day.