Читать книгу Launch a Kick-Ass T-Shirt Brand - T-Shirt Magazine - Страница 6
ОглавлениеCHAPTER 3
A SIMPLIFIED STEP-BY-STEP
In order to get to a new destination, you need a map. Consider the following step-by-step plan your map to t-shirt stardom. Actually, since we know all brands don’t climb the ladder to success the exact same way, we’ve drawn out more than one step-by-step plan to give you a broad idea of your forthcoming journey. These are common paths taken by many entrepreneurial brands. Take a look at each one and decide which fits you best.
Plan A.
1) Come up with a brand idea.
2) Develop the idea and decide on a name.
3) Revise the brand idea through multiple developmental stages.
4) Establish a solid brand identity.
5) Develop product ideas based on the brand identity.
6) Produce multiple products to form a collection.
7) Promote your new brand and its new collection before its release.
8) Release the collection to the public online.
9) Escalate promotion of your brand.
10) Media outlets announce your new brand.
11) Your brand develops a fan base and customer base.
12) Continue to promote your brand in any way possible.
13) Whether or not your first collection was a big success, design and produce a new collection within 2-5 months.
14) Repeat steps 7 through 13 as many times as necessary until you begin to catch the attention of retail shops.
15) Create a wholesale catalog displaying all your products along with purchasing information.
16) Send your catalog to potential retailers.
17) Sell your t-shirts to retailers in bulk at wholesale prices.
18) Continue supplying your worldwide fan base through online product sales.
19) Repeat all previous steps until you can afford to exhibit at major clothing trade shows to attract even more retail shops.
20) Open up your own retail shop to sell your products face-to-face with your customer base.
21) Experience an immense increase in revenue as you sell your merchandise through multiple channels.
22) SUCCESS ACHIEVED!
Plan B.
1) Come up with a brand idea.
2) Develop the idea and decide on a name.
3) Revise the brand idea through multiple developmental stages.
4) Establish a solid brand identity.
5) Develop product ideas based on the brand identity.
6) Produce multiple products to form a collection.
7) Promote your new brand and its new collection before its release.
8) Release the collection to the public online.
9) Escalate promotion of your brand.
10) Media outlets announce your new brand.
11) Your brand develops a fan base and customer base.
12) Continue to promote your brand in any way possible.
13) Whether or not your first collection was a big success, design and produce a new collection within 2-5 months.
14) Repeat steps 7 through 13 as many times necessary until you’ve made enough profit to save several thousands of dollars.
15) Open up a brick-and-mortar retail store to sell your products face-to-face with your customer base.
16) Keep your clothing exclusive to your online shop and retail store, no matter how many other retailers show interest.
17) Experience an immense increase in revenue as you sell your merchandise through your online shop and additional brick-and-mortar stores you open across the country.
18) SUCCESS ACHIEVED!
Pathway To Success
These are just two ways to get to the top, and many have made it via alternate paths as well. Overall, having a good idea of where you’re headed and how you’re getting there is the best way to start your journey. With these common step-by-step plans in mind, you can begin to think about a more elaborate business plan and figure out your short-term and long-term goals.
