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In some cases, you will have to further educate yourself on the actual content or theme of your brand, as it will make developing ideas easier. For example, if your brand is about cars, it would be a good idea to learn all there is to know about that topic, from the history of the automobile to every car model ever made. This additional knowledge enables you to implement solid branding.

Believe it or not, in some cases you may also have to research the meaning of your brand name. If you make up a word or a name, for example, you should always Google it to make sure it makes sense and is appropriate in all major languages. You don’t want to ignorantly make up a name for your brand that you later on find out translates to “urine” in German.

Or maybe your chosen name means something positive to you but ends up being a synonym for something else. One day I came across a really cool clothing brand with awesome branding. They requested to be featured on T-Shirt Magazine To write a comprehensive post, I needed additional pictures of their products, so I did a Google Image search for their brand name. What came up inspired me to write this segment. Their brand name, apparently, was also the name of some rare human deformity that was pretty repulsive to look at. It would suck for their fans to Google their name only to see what I saw. Probably an innocent mistake on their part, but you might want to avoid making that same mistake. Make sure you research your brand name and anything else related to your brand.