Читать книгу Launch a Kick-Ass T-Shirt Brand - T-Shirt Magazine - Страница 16

Before choosing to stick with a name, find out if the name is available for use and is not trademarked. You can run a trademark search on the US Patent and Trademark Offices website at USPTO.gov. Also check to see if the name is available as a domain (preferably a URL ending in

.com). This can be done on GoDaddy.com. Perform a Google search of the name in quotation marks to see if anything else exists with the same exact name.

If you find out your brand name is being used, it might still be ‘available.’ You’re only banned from using a name if another company using the name is also selling clothing. Although this is the case, it would still be silly to use a name already being used, as this may cause brand confusion, especially if you happen to be targeting the same niche market. Hopefully you haven’t already printed 200 t-shirts only to find out that your brand name is already being used by another similar business.