Читать книгу Launch a Kick-Ass T-Shirt Brand - T-Shirt Magazine - Страница 15

So you’ve got a great idea for a t-shirt brand. Maybe you’ve even designed some t-shirts or went as far as producing a batch of shirts already. Awesome! But hold your horses, buddy. Before getting overly excited about this new idea of yours, you’ve got to make sure it’s not already being used. When developing an idea for your t-shirt brand, research should be a part of the process. Conduct an extensive Google search to make sure that your brilliant idea is also a unique idea. Search a variety of word combinations that could be used to describe your brand to fully ensure that nothing similar exists online.

Look out for any similarities in other clothing brands out on the market. If your brand revolves around a theme, be sure that no other brand presents the exact same theme in the exact same way you planned on presenting it. If another brand is already based around the theme you planned on running with, presenting the theme in a new way will differentiate your brand. For example, one brand might be based on a horror theme while another horror-themed brand presents it in a cute way. Cute zombies.