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Teri Kwal Gamble
The Communication Playbook
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Страница 1
Страница 2
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The Communication Playbook
Страница 5
Brief Contents
Detailed Contents
Страница 8
Acknowledgments
About the Authors
1 Start Right Here
What is Communication Presence?
Communication Choices are Abundant
Communication Presence and Technology
Are We Addicted?
The Upshot
Human and Social Capital
The Communication–Success Connection
What is Communication?
Defining Communication
Types of Communication
Essentials of Communication
People
Messages
Channels
Noise
Context
Feedback
Effect
Visualizing the Communication Process in Action
A Transactional Model of Communication
How Good a Communicator Are You?
Communication is Dynamic
Communication is Unrepeatable and Irreversible
Communication Has No Opposite
Culture Influences Communication
Gender Influences Communication
Personal Ethics Influence Communication
Communication is Competence Based
Digital and Social Media are Transforming Communication
Living Brands
Changes Have Upsides and Downsides
Why Do We Communicate?
To Gain Self-Understanding and Insight into Others
To Form Meaningful Relationships
To Influence Others
For Career Development
Become actively involved in studying communication.
Make the effort to increase both your self-awareness and your awareness of others by developing the following assets.
Believe in yourself.
Become a Word Master
2 Having Communication Presence in a Multicultural Society and World
Cultures’ Many Faces
Attitudes Toward Diversity
Is It Different in the Working World?
The Many Faces of Intercultural Communication
What Happened to the Melting Pot?
The Melting Pot Philosophy
The Philosophy of Cultural Pluralism
Diversity is Reshaping the Future
Culture and Communication
Culture is a Teacher
What We
Know
About Difference Matters
The Effects of Cultural Imperialism
How We
Feel
About Difference Matters
The Dangers of Ethnocentrism
The Promise of Cultural Relativism
On the Look Out for Stereotypes and Prejudice
Cultures Within Cultures
Influences on Cultural Identity and Communication Presence
Gender Roles
Age
Racial and Ethnic Identities
Religious Identity
Socioeconomic Identity
Generational Differences
The Greatest Generation.
The Baby Boom.
Generation X.
Generation Y: The Millennials.
iGeneration.
Cultures and Co-Cultures
Co-Cultures and Communication Strategies
Assimilation.
Accommodation.
Separation.
Co-Cultures and Communication Approaches
Passive Communication.
Assertive Communication.
More Aggressive Communication.
Dimensions of Culture in Action
Individualism Versus Collectivism
High Context Versus Low Context
High Power Distance Versus Low Power Distance
Monochronic Versus Polychronic Culture
Masculine Versus Feminine Culture
Interpreting Cultural Differences
Technology and Community
Neighborhoods Need Not Be Real
We Consciously Can Choose Our Neighbors
Other Reasons We Seek Virtual Communities
The Power of Dialogue
For Good and Bad
Refrain from formulating expectations based solely on your culture.
Recognize how faulty education can impede understanding.
Make a commitment to develop intercultural communication skills for life in a multicultural world.
Become a Word Master
3 The “I” Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience
What is Perception?
Perception Occurs in Stages
Perception is Selective and Personal
Effects of Selectivity
Age and Memory Influence Perception
We Organize Our Perceptions
The Figure–Ground Principle
Perceptual Constancy
Perceptual Schemata
Closure
Perceiving the “I” Affects Perception of You
Looking at the Self
The Importance of Self-Awareness
The Nature of Self-Concept
How Self-Concept Develops
The Connection Between Self-Concept and Behavior
Attribution Theory
Self-Esteem
The Dark Side of Self-Esteem
The Bright Side of Self-Esteem
Factors Affecting Self-Concept and Outlook
Resilience and Grit
Developing Self-Understanding
Expectations Matter: The Self-Fulfilling Prophecy
The Pygmalion Effect
Real-Life Examples
The Galatea Effect
How to Enhance Self-Awareness
Identify Life Scripts
Use the Johari Window
Interpersonal Styles in the Johari Window
Manage Impressions
Identify Your Multiple Identities
Life Is Like a Performance
Barriers to Perceiving Yourself and Others Clearly
Past Experiences Follow Us
We Close Our Mind
We Freeze Our First Impression
We Exhibit the Behaviors of a Lazy Perceiver
We Think We Know It All
We Blinder Ourselves
We Confuse Facts and Inferences
We Exhibit Deficient Empathy Skills
Gender, Self-Concept, and Perception
Standpoints: Lessons Frame Perceptions
Beliefs Can Blind Us
Culture, Self-Concept, and Perception
Barriers to Understanding
Notions of the Self are Culturally Based
Distinctness Stands Out
Self-Concept, Perception, and Technology
Technology Influences Information Processing
Technology Influences Our Online Presence
The Internet and Social Networks Promote Self–Other Comparisons
Technology Alters Perceptions of Reality
Understand perception is personally based.
Watch yourself in action.
Ask how others perceive you.
Take your time.
Commit to self-growth.
Become a Word Master
4 Communicating With Words: Helping Minds Meet
Language is Alive: We Use Words to Share Meaning
Words, Things, and Thoughts
The Triangle of Meaning
Problems with the Communication of Meaning
Understanding Meaning’s Meaning
Meanings are Both Denotative and Connotative
Meaning is Dated
Meaning is Locational
Experience Influences Meaning
Jargon
Slang
Whether Language is Concrete or Abstract Influences Meaning
Barriers to Understanding: Patterns of Miscommunication
Bypassing: Confusing Meanings
Labeling: Mixing Up Words and Things
Polarization: The Missing Middle
Evasive and Emotive Language
Words Announce Our Attitudes
Do You Talk Doublespeak?
Politically Correct Language
Culture and Language
Culture Influences the Words Used
The Sapir–Whorf Hypothesis
Cultural Differences Can Lead to Confused Translations
Culture Affects Communication Style
Culture Influences Symbolism and Vagueness
Prejudiced Talk
Linguistic Prejudice
Racial Code Words
Globalization’s Effects on Language
Gender and Language
Sexist Language
Naming Practices
Gender and Speech Style
Conversational Strategies
Gender-Lects
Words and Power
Profanity and Obscenity
Profanity in the Workplace
Reclamation of Profanity and Slurs
Technology and Language Use
Gifs Front and Center
Online Speak
Informality, Anonymity, and Inflammatory Language
Identify how labels impact behavior.
Analyze how words affect feelings and attitudes.
Identify how experience can affect meaning.
Determine if meanings are shared.
Become a Word Master
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