Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 12

We 21st-century communicators face complex challenges. Each of us bears personal and social responsibility for developing, sharing, and then managing a unique identity or communication presence—the composite of characteristics we present both in the physical and online world. Effectively, we each create a real-world or face-to-face identity and a digital-world or virtual identity for others to consume. It is as we navigate between these two spaces—the physical and the digital—that the unique personal communication presence that others attribute to us when we interact with them, both online and offline takes shape, and it speaks volumes.

How others in both the physical and digital world perceive our communication presence affects their opinions of us and our relationships with them. The objective, of course, is for our communication presence to be positive, authentic, and serve as a success catalyst.

Becoming adept at connecting with others, whether they are actually present or digitally dispersed, is one skill we all should want to master. We should want to present ourselves as competently and confidently as possible in the communication arenas we frequent daily, regardless of whether we happen to be physically in the same space or are using social media.

Skill Builder

Wi-Fi Me (It’s Not a Question)

Based solely on the name of your Wi-Fi network, what impressions might others form of you?

In an effort to influence others’ reactions, Wi-Fi network names have morphed from boring series of digits to personalized monikers much like vanity license plates.

Choose a Wi-Fi name that you believe will reveal to others something they may not know about you. For example, one ballet dance instructor branded her Wi-Fi network “PointToMe.”¹ What will you brand yours? What do you think your brand communicates about you?