Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 21

Because our focus is communication, we need to distinguish among the types of communication we use.

 During intrapersonal communication, we think about, talk with, learn about, reason with, and evaluate ourselves. We listen and interact with the voice in our head.

 When we engage in interpersonal (or dyadic) communication, we interact with another, learn about him or her, and act in ways that help sustain or terminate our relationship.

 When we participate in group communication, we interact with a limited number of others, work to share information, develop ideas, make decisions, solve problems, offer support, or have fun. Every person in a group can actively participate with others in the group.

 Organizational communication is conducted with larger, more stable collections of people who work together to achieve the organization’s goals. Organizations include corporations, nonprofits, entertainment, sports, health operations, and political, religious, and charitable groups.

 Through public communication, we inform others. We also persuade the members of various audiences to hold certain attitudes, values, or beliefs so that they will think, believe, or act in a particular way. We also function as members of different audiences, in which case another person will do the same for us.

 During mass communication, the media entertain, inform, and persuade us. Messages are sent to large dispersed audiences using electronic and print media. We, in turn, have the ability to use our viewing and buying habits to influence the media.

 When engaged with digital and social media, we navigate cyberspace as we converse, research, exchange ideas, and build relationships with others using computers and the Internet. Social media are more personal than the mass media. The size of the intended audience in social media varies, and the communication itself can be more interactive.

Skill Builder

Communication Self-Assessment and Future Me

Identify five individuals with whom you shared a sustained conversation during the past 7 days. For each person you name, indicate the nature of your relationship (e.g., was the person your instructor, parent, boss, friend, or significant other?), the context in which the interaction occurred (was it a classroom, office, home, or restaurant?), the channel(s) used to communicate the messages that were sent and received (did you communicate face-to face, e-mail, phone, text, or via social media?), and the outcome of the exchange (what happened as a result of your communicating?).

Finally, and this is most important, evaluate your communication effectiveness in each interaction by rating it on a scale of 1 to 5, where 1 represents extremely ineffective and 5 represents extremely effective, giving your reasons for each rating.

 Person Context Channel Outcome Rating With Reasons

 1.

 2.

 3.

 4.

 5.

After reviewing your self-evaluations, how would you replay any of the preceding interactions if given the opportunity? Be specific. For example, might you opt not to text while walking down a street with a friend? Would you decide not to answer your phone when dining with a coworker?

If it were up to you, would you opt to increase or decrease the number of online versus face-to-face interactions that you shared? Why?