Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 177

We may experience a problem in communication if we consider only our own meaning for a word. Although we know what we mean, the crucial question is: What do our words bring to mind for those with whom we are communicating?

When we think about what language means, we must think in terms of both denotative (objective or dictionary) meaning and connotative (subjective or personal) meaning. Although each word has a dictionary definition, your own experiences influence the meanings you assign to words. That is, your connotative meanings vary according to your own feelings for the object or concept you are considering.