Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 180

We assign meanings to words based on our past experiences with the words and the things they represent. Consider the word cancer, for example. If you were dealing with three people in a hospital—a surgeon, a patient, and a statistician—how do you imagine each would react to this word? The surgeon might think about operating procedures or diagnostic techniques, or about how to tell a patient that he or she has cancer. The patient might think about the odds for recovery and might well be frightened. The statistician might see cancer as an important factor in life expectancy tables.

Experience also influences whether it is appropriate for us to use jargon or slang.